The Email Split-Testing Workflow

The Email Split-Testing Workflow

Communication · Digital Marketing · Content Marketing · Copywriting · Email Marketing

📈 Guide to help you test and improve your emails—so you stop guessing and start growing.

About this product

Want to send better emails that actually perform? This step-by-step guide gives you a proven system to test your subject lines, content, and timing—so you can learn exactly what works (and ditch what doesn’t). No more crossing your fingers before hitting “send.”

What You’ll Learn / Do:

✅ Set up simple A/B split tests that get real results

✅ Use the ICE Framework to prioritise what to test first

✅ Improve open rates, click-throughs, and conversions

✅ Track the right numbers (not just vanity metrics)

✅ Learn from every send with a repeatable testing process

✅ Stay consistent with a ready-made 90-day testing calendar

Why It Works:

✔️ Helps you make data-driven decisions

✔️ Removes the guesswork from email marketing

✔️ Works for welcome flows, promos, launches, and more

✔️ Great for beginners and experienced email marketers

Details:

File type: ZIP • File size: 2 MB

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