Split Testing

Split Testing

Digital Marketing · Conversion Optimisation · A/B Testing · PPC

🧪 Run smarter campaigns by learning how to split test like a pro and make decisions based on real data — not guesswork.

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About the product

This guide teaches you the essentials of A/B testing so you can improve your ads, emails, websites, and funnels with confidence. You’ll discover how to plan, launch, and measure split tests that show you exactly what works — and what doesn’t.

It’s the perfect resource if you’re ready to stop relying on trial and error and start using data to grow your business faster.

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What’s Inside 📘

🛠️ Test Planning – Learn how to choose the right elements to test and why

📏 Sample Size & Significance – Avoid false results with smart setup and statistical thinking

⚖️ Control vs. Variation – Set up fair, balanced tests that deliver reliable insights

📊 Measuring Results – Discover how to read your test data and know when a winner is clear

🔁 Continuous Improvement – Create a system for ongoing testing and growth

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What you’ll learn 🎯

✅ How to run effective A/B tests on any campaign

✅ What to test first for maximum impact (copy, headlines, buttons, etc.)

✅ How to avoid common testing mistakes

✅ How to use split testing to increase conversions and reduce wasted spend

✅ How to build a habit of data-driven decision-making

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This guide helps you take the guesswork out of growth, giving you a repeatable system to boost performance across all your digital channels.

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Details

File type: ZIP

File size: 2 MB

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