Measure What Matters Most
Measure What Matters Most – Email Course
Digital Marketing · PPC · Marketing Metrics · ROI
📧 Get clear on your ad performance and start making data-driven decisions that grow your business—no jargon, no overwhelm.
About this course
If you’ve ever felt lost in ad reports, this 8-email series is your shortcut to clarity. You’ll learn to track the metrics that matter most—like ROAS and CAC—so you can optimise campaigns, boost efficiency, and scale without wasting ad spend.
Delivered step-by-step, this course helps you understand marketing data, spot what’s working, and fix weak spots in your strategy. Plus, every email is written so you can take action immediately—whether you’re a solo creator or leading a small team.
What You’ll Learn:
🧠 Speak metric fluently – Understand the numbers that drive ad success
💡 Track and improve ROI – Never overspend on ads again
🚫 Ignore the noise – Focus only on metrics that matter
🔢 Use simple formulas – Calculate ROAS and CAC without headaches
🛣️ Follow the funnel – See which campaigns truly drive revenue
🛠️ Fix weak links – Make data-backed decisions that boost results
📈 Optimise campaigns – Use pro techniques for better creatives & targeting
📊 Scale smartly – Grow your ads without losing ROI
Who it’s for:
This course suits anyone running ads—especially coaches, freelancers, e-commerce owners, and service providers—who needs clear, actionable feedback from their marketing data.
Format:
8-day email series
Action-focused tips & tools
Files included: ZIP, 2 MB
Why it works:
✅ You’ll feel confident talking about ad performance
✅ You’ll make smarter decisions (not guesswork)
✅ You’ll boost profits by focusing on what truly moves the needle
Simon Said
“Change your life, and someone else’s too — every purchase helps fund mental health support.”
